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Free report · Tradie Website Index 2026

3 in 4 tradie homepages failed our phone check

We catalogued 27,331 Australian trade businesses and tested 359 of their homepages on a phone. Get the full 15-page report: seven chapters, the playbook and results by trade and state.

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5.0 on Google · trusted by 30+ Aussie trade businesses
PF

From Pat Fong: 5 years in construction tech (ex EstimateOne, Plexus, RateMyAgent, Manalto), a year running a trade business, and 100+ websites built.

Inside the report · 7 chapters, the playbook, results by trade and state

76.3%

of homepages failed at least one of three phone basics

274 of 359 scanned
33.1%

don't name a suburb or area on the first phone screen

119 of 359 scanned
47.9%

have no tap-to-call button on the first phone screen

172 of 359 scanned
11

Google reviews for the median business, though 86.1% are rated 4.5 stars or better

21,253 with a review count

Check your own site against it.

Fifteen pages, every stat with its base. Free, no credit card.

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Tradie Website Index 2026: Full Report | ServiceScale