The 3 mistakes costing trade sites jobs
The most common website mistakes we see: the 60-second checks to spot them, and the quick fixes that make the biggest difference.
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From Pat Fong: 5 years in construction tech (ex EstimateOne, Plexus, RateMyAgent, Manalto), a year running a trade business, and 100+ websites built.
A real teardown · what we see every day
Slow load times
Over 3 seconds and half your visitors leave before they read a word. Most trade sites we check fail this one.
✓ Fix: compress images + faster host, a one-day jobNo clear call to action
They land, and there's nothing to do next: no click-to-call, no enquiry form, no reason to pick up the phone.
✓ Fix: a sticky Call button on every screenInvisible on Google
No Google Business Profile, no local SEO, no reviews. Customers search your trade in your suburb, and find your competitors.
✓ Fix: claim your GBP + the local-SEO basicsScore your own in 60 seconds.
Run the same checks, spot what's costing you jobs, and fix the biggest one first. Free, no pitch.
Send me the scorecard