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The 3 mistakes costing trade sites jobs

The most common website mistakes we see: the 60-second checks to spot them, and the quick fixes that make the biggest difference.

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5.0 on Google · trusted by 20+ Aussie trade businesses
PF

From Pat Fong: 5 years in construction tech (ex EstimateOne, Plexus, RateMyAgent, Manalto), a year running a trade business, and 100+ websites built.

A real teardown · what we see every day

richmondplumbing.com.au
DMost sites
1
Loaded in 6.2s
Richmond Plumbing
2
✕ No click-to-call · no enquiry form above the fold
3
🔍 “plumber richmond”
1. A Competitor Plumbing ★★★★★
2. Another Plumber Co ★★★★★
9. Richmond Plumbing · page 1? No.
1

Slow load times

Over 3 seconds and half your visitors leave before they read a word. Most trade sites we check fail this one.

✓ Fix: compress images + faster host, a one-day job
2

No clear call to action

They land, and there's nothing to do next: no click-to-call, no enquiry form, no reason to pick up the phone.

✓ Fix: a sticky Call button on every screen
3

Invisible on Google

No Google Business Profile, no local SEO, no reviews. Customers search your trade in your suburb, and find your competitors.

✓ Fix: claim your GBP + the local-SEO basics

Score your own in 60 seconds.

Run the same checks, spot what's costing you jobs, and fix the biggest one first. Free, no pitch.

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