Twelve months of hands-on coaching to install the AI systems I'm building ServiceScale on. The operating system is designed to run a service business lean, keep overheads low, and scale without scaling headcount. For trade and service operators already past $1M. Application only. One new operator a month.
You've built a real business. You're past $1M. You should have more freedom than you do.
Every supplier is selling you a magic AI bullet. None of them understand your business. You're paying for tools you barely use, builds that don't quite work, and hype you can't separate from substance.
The next leverage ceiling isn't another team member. It's a better stack.
The default. Useful. But you don't own it, you don't extend it, and it doesn't scale with your business.
What this program teaches. You learn how it works, then you build it. The stack is yours.
You'll understand what AI is good at, what's hype, and where it actually belongs in a trade or service business. No more vendor-led decisions.
Live views of your jobs, leads, reviews, cash and pipeline. Built on the tools you already use (your CRM, job system, accounting, support inbox, whatever else is in the stack). One source of truth, in your control.
AI agents running on your machine, on your data. They triage your inbox, draft your proposals, monitor your reviews, and prep your daily ops before you start the day.
When you need expert help on a build, you have my curated list of specialists. Vetted automation builders, prompt engineers and integrators. No more Fiverr roulette.
Scaling Stack audit. AI maturity audit. Your custom 12-month roadmap, locked before we start.
AI literacy. Tool landscape. First integrations. The three highest-leverage opportunities in your business locked in.
First dashboards. First local agents. MCP connections. I build with you, not for you.
You extend the stack. New agents you design. New workflows you ship. I coach.
You run it. Year 2 plan locked. Graduation. No dependency on me.
Run local Claude agents on your machine that triage your inbox before you wake up.
Wire your tools together so your CRM, accounting, inbox and ops stop sitting in silos.
Pull your job, lead, review and financial data into one dashboard you control.
Schedule autonomous agent runs that handle review requests overnight, on your data.
Build skills and workflows yourself for the ops work you do every day.
Add a new tool to your stack without breaking the rest of it.
Take the five-minute Scaling Stack diagnostic. Find out which layer is your real bottleneck before you talk to me.
Every program starts with an audit. I use a framework I built called the Scaling Stack.
It maps your business across four layers. We name them top-down when we explain them, but the stack reads bottom-up. The Hands sit at the foundation: the work itself. People and Culture above. The Operational Backbone above that. The Growth Engine at the top.
L1 is named first because it's the layer everything else rests on. Deepest, most impactful, hardest to move. Get it right and the layers above compound.
Most of the time the bottleneck isn't where the operator thinks it is. The diagnostic finds it before we write a single line of code.
Read the framework →I run ServiceScale on this exact stack. Lean by design, with overheads low enough to keep the margin where I want it. The dashboards. The local agents. The integrations between tools. None of it's a pitch. It's my operating system.
I built it because I had to. There's no template for running a service business this lean. So I built one.
You don't buy what I sell. You learn to run what I run.
Google review“Pat at ServiceScale helped my business extremely well. By helping us cut down admin time and post inspection work from 30 minutes a job to 2 minutes a job. He also set us up to maximise the technology and software we were using, and introduced us to some other software that made our lives and work much easier and more efficient and productive.”
Tom Davidson
Pool Barrier Certification
2024
Google review“Pat really helped us by creating scalable systems that allowed the business to grow without creating a mountain of admin. I can spend more time focusing on meeting new clients and growing the business. Highly recommend to anyone struggling to grow their trade business.”
Open Close
Trade business
2024
I started ServiceScale because I'd seen too many trade businesses spend on the wrong tools. I built the operating system I now run on. I coach one new operator a month so they can build theirs.
This is a partnership. Here's what you bring to it.
The stack doesn't earn out yet. Build the foundation first with the free resources I publish (frameworks, playbooks, and the diagnostic). Come back when the leverage ceiling shows up.
Browse free resources →Take the free Scaling Stack diagnostic. Find out which layer is your real bottleneck.
Take the diagnostic →$25,000 inc. GST. Flat fee for the full 12-month engagement. Not monthly. Not From-pricing. A single locked fee, paid per the agreement we sign.
Money-back guarantee. If at any point you're not getting value, you don't pay. I take the bet that the program works because I run the same stack myself.
No. I teach you to build it, and we build it together. You walk away owning the stack and able to extend it. Done-for-you creates dependency. That's the opposite of what this is.
No. One-on-one hands-on coaching, custom to your business. Nothing pre-recorded. Nothing group. You and me. Twelve months.
Below $1M, the stack doesn't earn out yet. You don't have the volume, the complexity, or the team to get leverage from agents and custom dashboards. You'd get more from a website investment and growing the foundation first. When you're past $1M and the ceiling shows up, come back.
Whatever fits your business. I don't push a vendor stack. The program covers Claude, local LLM options, MCP servers, Notion or equivalent, your existing job management system, and whatever else needs to be in the mix. The point is fluency, not vendor loyalty.
Most operators have already done the website tier before this. If you haven't, we sort the website foundation in the first month and run the program in parallel. The website is the lead engine. The stack is what runs the business once leads are flowing.
Most operators using AI are clicking buttons in someone else's product. That's useful, but it's a tool you rent. This program teaches you to build with AI. Agents on your data. Dashboards you control. Automations you own. Different game.
Consultants do it for you and leave you dependent. They charge again next year. I teach you so you own it. By month twelve there's no dependency on me. That's the whole point.
Short form, then a discovery call with me. I take one new operator per month. I'm selective on fit because the program only works when the operator is the right one for it. So should you be. This is a year of your time.
One new operator a month. Application is a short form, then a discovery call. I'm selective. So should you be.
Build the operating system. Run the business.
Next step
The application takes about ten minutes. I review every one personally and respond within two business days.
Start your applicationOne new operator a month. I review every application personally.