You've watched AI eat the news for two years. Tried ChatGPT. Read the LinkedIn posts. You still don't know which tools apply to your business, which are hype, or where to start. We do. Two spots are currently open to build your map.
2 spots
currently open.
From $30K
+ GST. Application only.
1:1
Pat-led engagement.
Outcome-backed
performance guarantee.
Every week there's a new tool, a new model, a new LinkedIn guru telling you to “integrate AI” or get left behind. If you run a real business, you don't have time to evaluate any of it. You have time to work out where it actually matters — once.
There are now thousands of AI products marketed at small business. Most are noise. A handful will actually change how your operation runs. Knowing which is which is a full-time job.
Your accountant hasn't. Your mate's "AI consultant" charged fifteen grand for a chatbot. The person who sold you a course is not the person who should be planning your stack.
You're looking at another admin hire because the back office keeps drowning. The right AI and automation — applied in the right order — can replace that role entirely.
We are not an agency. We are not a course. We don't hand you a finished box. We guide you through the landscape, build the map for your specific operation, and plug you into the people who can execute.
Chat models, agents, document automation, voice, vision, vertical SaaS. Mapped against your actual workflow — not a generic slide deck.
Which tool, where, in what order, with what expected ROI. And — as importantly — what to skip. Delivered as a document you own.
Vetted automation builders, AI engineers, and integrators we've worked with. You pay them direct. We don't mark up. We just keep the bench sharp.
Working sessions, Loom walkthroughs, answers in your inbox. Where you want to own the system, we teach you. Where you don't, the bench does the build.
Capacity is small on purpose — currently two spots open. That means we take on serious operators with real problems, and politely send the rest elsewhere.
Short application — what you do, where you're stuck, what you've already tried. No calls yet.
If it's a fit, a 45-minute call. We diagnose. If we can help, we say so. If we can't, we point you elsewhere.
We send a scoped proposal — outcome, price, timeline, guarantee terms. You sign or you don't.
Landscape walk-through → applied roadmap → specialist introductions → hands-on implementation with you.
You own the stack. You run it. Or the specialists you've met run it for you. No permanent retainer.
Replaced a full-time admin role through automation. Customer comms, scheduling, compliance paperwork — all running on autopilot. The team went from drowning in admin to operating at scale without adding headcount.
AI-powered quoting, automated follow-ups, and a systematised sales pipeline. Built the entire automation stack from scratch — Tom now runs a leaner operation with better margins and faster turnaround.
We take the time to write the filter honestly so you don't waste a call — or your money — finding out it isn't.
Pat shipped product at Plexus (the legal platform used by Nike, Woolworths, Kellogg's, L'Oréal) and at EstimateOne (the estimating platform John Holland, Built, Hutchinson and Badge use to pick subbies). He then ran a trade business as GM of Open Close Building.
ServiceScale is where 20 years of product work meets the reality of operating a services business. The coaching program is the productised version of the automation and AI work we've built inside real service businesses — applied to your specific operation, led by Pat personally.
Small capacity by design — Pat personally leads every engagement. There is no bench of associates running the coaching. It's Pat, with a vetted specialist network behind him.
from$30,000+ GST
Scope is agreed up front. Price reflects the depth of engagement, the complexity of your operation, and the outcome you're solving for. No subscription. No hidden retainer.
Two spots are currently open. Pat personally leads every engagement, so we cap how many run in parallel. When the spots fill, we close applications until the next window opens.
The coaching fee is backed by an outcome defined up front — typically offloading the equivalent of a headcount or hitting an agreed operating metric. If the outcome isn't hit and the preconditions are met, the coaching fee is refunded.
Landscape walk-through, applied roadmap, specialist introductions, hands-on teaching. Specialist build fees and third-party subscriptions are separate.
FAQ
If you're serious about offloading the work that's holding your business back, start with the application. It takes ten minutes. We'll read it personally and respond within two business days.
Not sure yet? Start with our free resources.