Not a template. Not a subscription. A website built for your trade, wired to your job management system, and actually ranking on Google. One fee. Yours forever.
Sound familiar?
Generic templates, stock photos of people in suits, copy that could be for any business in any country. Your site doesn't sound like you, so customers don't trust it.
No local SEO, no service-area pages, no Google Business Profile connection. People search for your trade in your area and find your competitors instead.
Someone fills out your contact form at 7pm and hears nothing back. By the time you see it, they've already called the next tradie on the list.
One missed job a month. Average job value sits between $250 and $800 for most trades. Higher for compliance, lower for general repairs. The number that matters is the one you're not counting.
We don't invent these numbers. We ask you for them on the consult and show you where the leak is.
A $2,990 site pays for itself in the first quarter if it catches one extra job a month. The site isn't a cost. The missed jobs are.
Proof
Real results from real businesses. Not projections. Not averages. What actually happened after we shipped.
3×
More leads · 60 days
“Cut down admin time and post-inspection work from 30 minutes a job to 2 minutes a job.”
5
New leads · First 2 weeks
“Created a perfect website for my business as well as improved systems and processes.”
16×
Return on investment
“A $3,000 website investment that generated over $50K in sales in the first 12 months.”
Real websites we've built for trade and service businesses
Pool Barrier Certification
Pool Compliance
Packages
Every site is built to convert the people who find you, whether that's through Google, word of mouth, or ads. Every build gets Pat's full attention.
What every build includes
Design + copy
$2,000
Mobile-first design + build
80% of your traffic is on a phone
Professional copy written for you
No "we help you scale" template filler
SEO + Google visibility
$800
On-page SEO setup
Titles, meta, schema, sitemap
Google Business Profile setup
Connected so local searches find you
Conversion + tracking
$700
Click-to-call + enquiry form
Two taps to the phone, one to book
Hosting + domain setup
We wire it up. You own everything.
Analytics + conversion tracking
See what's actually working
+ Unlimited revisions during build
We don't launch until you're proud of it
Your price. All of that, one fee.
From $1,490 + GST
No subscriptions. No lock-in. You own the site, the domain, the content, the lot.
Starter
$1,490 + GST
The credibility page that closes the referred job.
~14 days from kick-off
Pro
$2,990 + GST
A proper site that converts visitors into enquiries.
~14 days from kick-off
Premium
From $4,990 + GST
Convert more visitors + start showing up locally.
3–4 weeks from kick-off
Optional add-ons
We wire your site to ServiceM8, Jobber, Fergus or Tradify. Enquiries drop straight in, no re-typing.
$499+ GST
Missed enquiries get followed up by SMS automatically. Nobody falls through the cracks while you're on the tools.
$499+ GST
Works with the tools you already use
15 minutes. No obligation. We'll tell you which package fits, or tell you it's not worth doing yet.
Not happy with the build? Full refund.
Reviews
Every review below is pulled straight from our Google profile. Unedited. No filtering.
“Cut down admin time and post-inspection work from 30 minutes a job to 2 minutes a job.”
Pat at ServiceScale helped my business extremely well. He set us up to maximise the technology and software we were using, and introduced other software that made our work much easier, more efficient and productive.
Tom Davidson
Pool Barrier Certification
Nov 2024
“A pleasure to deal with as we navigated through building our website for our electrical contracting business.”
He was patient with us while we gathered all our required content & he delivered us a wonderful product that we are extremely happy with!
Laureance Adamos
Adamos Electrical · Perth
Jun 2026
“Created a perfect website for my business as well as improved systems and workflow.”
Great to work with! Would highly recommend.
Tyler McDonald
MCP Electrical
Feb 2026
“Built us a website better than we could imagine.”
After searching for a website developer we found Pat. Thanks so much Pat for your hard work. We are so stoked!
Corie Rutherford
Rutherford Commercial Flooring
Dec 2025
“New leads say it helped them quickly understand what services we offer and why they should work with us.”
It's also helped bring in more referrals. People just 'get' what we do very quickly. It's undeniably taken the stress out of figuring out how to present Toni + Co Design online.
Toni Newman
Toni + Co Design
Jul 2025
“10/10. Above and beyond expectations.”
Great communication (and patience!). Pat designed the website I envisioned and then some. He provided guidance and recommendations and met me where I was at. I can't recommend his work enough and I look forward to working with him again in the future.
Melody McKnight
Silphium
Nov 2025
“Patty takes time to understand your company and business.”
Patty is fantastic, we are delighted. Nothing was ever a problem. We highly recommend. If 10 stars was an option, Patty is wonderful. Was so refreshing after being let down by a few in the past. Patty is reliable, his work is 2nd to no one.
Mario Alfonso
Unique Chauffeurs
Nov 2025
“Great knowledge and easy to deal with.”
Highly recommend.
Shane Majoor
Tree Services
Dec 2025
“I hired him to build my website for my lawn mowing and rubbish removal business, and he nailed it.”
Legend. Was on the task quick and did everything required. His experience, commitment and communication are 5-star. Highly recommend his service.
James
Lawn Mowing & Rubbish Removal
Nov 2025
“Very professional and know their stuff.”
Great experience working with Pat and his team. Highly recommend.
Gavin
BossBuild
Mar 2025
Process
From first call to a working website to early results. Here's what to expect and when.
01
15 minutes
Your trade, your area, what's not working. We recommend the right package, or tell you not to bother yet.
02
14 days
Pat works on every build. Design, copy, SEO, system connections. Unlimited revisions until you're proud of it.
03
Launch day
Your site goes live. We walk you through Wix Studio, set up analytics, make sure SEO foundations are in place. You own everything.
Zero risk
We don't hide behind “no refunds” policies. If the build lands and you're not happy, we make it right, or give you a full refund.
We can offer this because we've never had to pay it out. We don't start a build we can't land.
Pat Fong works on every ServiceScale website personally, from strategy call to launch day. Twenty years building software across construction, legal, identity, HR, SEO. Then ran a trade business and saw what tradies actually needed.
Capacity is real: Pat runs 2–3 builds a month, max. That's why quality holds. When the month is full, the next consult gets booked into the following month.
FAQ
Every one of these comes up on consults. If yours isn't here, ask on the call.
Free 15-minute call. No obligation, no pressure, no sales pitch. Just a straight conversation about whether a website makes sense for you right now.
Full refund if you don't love it. You own everything. No lock-ins.