The admin role,
replaced by autopilot.
Tom runs pool barrier inspections across Victoria. The next hire was going to be a full-time admin — instead, we built the site and wired it into the systems he already used, so an enquiry becomes a booked job with the paperwork half done. Admin dropped from 30 minutes a job to 2, and operations now run on 95% autopilot.
of operations on autopilot
more efficient on every job
organic traffic growth
five-star Google reviews
Before → After
- Operations
- All manual
- Admin per job
- 30 min
- Organic traffic
- Flat
The shape of the growth
A website that captures and qualifies, wired straight into the tools Tom already used — so an enquiry becomes a booked job with the paperwork half done. The admin never needed hiring; the system carries it.
SPASA 2024 Inspector of the Year — the growth freed Tom up to be brilliant at the actual work.
Drag to see it
Same business, same phone number — a different website. The site Tom started with, and the one that books inspections now. Mobile-first, copy written for Tom, click-to-call on every screen.
The new site
The old site“Pat at ServiceScale helped my business extremely well. By helping us cut down admin time and post inspection work from 30 minutes a job to 2 minutes a job. He also set us up to maximise the technology and software we were using, and introduced us to some other software that made our lives and work much easier and more efficient and productive.”
The engine room
Not just a website — the systems around it. Built by a team that gets trades, wired by the engineer who ran the tech at an ASX-listed software company.
From kick-off to live
Admin per job, from 30
- Week 0 · Discovery
Map the day
We walked Tom's day end to end — where leads came from, where they got lost, and where the 30 minutes of post-inspection admin was leaking out of every job.
- Week 1–2 · Build
A site that qualifies
Mobile-first build with copy written for the trade, a before-and-after gallery, and click-to-call plus an enquiry form on every screen. No template filler.
- Week 2 · Wire-up
Enquiry → booked job
We connected the site to the software Tom already used, and introduced a couple more, so an enquiry lands as a booked job with the paperwork half done — 30 minutes of admin down to 2.
- Launch
Own the lot
Live in around two weeks. Every login handed over, a short walkthrough of the bits he'd actually use, and the site earning from day one.
- Ongoing · Compounding
The flywheel
With 95% of the day-to-day running itself, the freed-up time went into the work: reviews stacked past 200 five-star, organic traffic grew 500%, and Tom picked up the SPASA 2024 Inspector of the Year title.
Want numbers like Tom’s?
Fifteen minutes, no pitch. Tell us the trade and the area — we'll tell you whether a new site moves the needle, or that you don't need one yet.