Sophiie AI
AI receptionist that picks up when you can't, answers calls 24/7, captures job details, and books appointments. Built for AU trades. Still early-stage, so expect the odd hiccup with complex enquiries, but solves the missed-call problem.
Starting from
$300/mo
Free trial
14 days
Free plan
No
Overall rating
4.5/5 (15)
“Purpose-built for the missed-call problem that costs tradies real money. Still early stage, so expect some rough edges, but the maths works if it captures even a couple of extra jobs per month.”
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Overview
Sophiie AI is an Australian-built virtual receptionist designed specifically for trade businesses. It answers your phone 24/7, handles customer enquiries using natural-sounding AI voice, books appointments into your calendar, captures job details, and can draft preliminary quotes based on your pricing rules. It's built to solve the single biggest lead-loss problem in trades: missed calls.
The problem it solves: Research consistently shows that 60–80% of trade businesses don't answer their phone during work hours, because they're on a job site, under a house, up a ladder, or driving. Every missed call is a potential customer who calls the next tradie on the list. Sophiie answers every call, every time, within seconds.
How it works: Sophiie uses conversational AI to engage callers naturally. It identifies the type of job, captures the customer's details (name, address, job description, urgency), and either books directly into your calendar or sends you a qualified lead summary via SMS or email. For businesses with standard pricing, it can provide preliminary quotes on the call.
What makes it trade-specific: Sophiie is built by Australians for Australian trades. It understands Australian accents, trade terminology, and the typical customer-tradie conversation flow. It's not a generic AI phone bot repurposed for trades: the entire product is designed around the trade service call experience. The team reports handling over 307,000 calls to date.
The honest assessment: Sophiie is an early-stage product in a rapidly evolving space. The AI voice technology is impressive but not perfect, some callers may notice they're speaking to an AI, and complex enquiries may need human follow-up. The pricing ($300/month + $400 setup) is meaningful for a sole trader but easily justified if it captures even 2–3 jobs per month that would have otherwise been lost. The limited review base means long-term reliability is harder to assess, but the AU-specific focus and growing call volume are encouraging signs.
Who should consider it: Any trade business that regularly misses calls during work hours and loses leads as a result. Particularly relevant for sole traders and small teams who can't justify a full-time receptionist but know they're losing work to unanswered phones.
Pros & Cons
What we like
- ✓Solves the #1 lead-loss problem for tradies, every call answered, every time, 24/7
- ✓Purpose-built for Australian trades, understands AU accents, terminology, and workflows
- ✓307K+ calls handled demonstrates meaningful real-world usage
- ✓No need to hire a full-time receptionist, fraction of the cost
- ✓Lead summaries via SMS mean you can follow up between jobs without checking a dashboard
Watch out for
- ✕Early-stage product, limited review base makes long-term reliability harder to assess
- ✕$300/month + $400 setup is a meaningful commitment for sole traders
- ✕AI voice technology is impressive but not perfect, some callers may notice it's not human
- ✕Complex or unusual enquiries will still need human follow-up
- ✕Limited integrations compared to more established virtual receptionist services
Best for
Sole traders and small trade teams (1–5 staff) who regularly miss calls during work hours and know they're losing leads. Particularly valuable for busy sole traders who can't answer the phone while on a job.
Not ideal for
Businesses that already have reliable reception coverage, or larger operations with an office-based team handling calls. Also may not suit trades with highly complex quoting conversations that require technical back-and-forth.
Key Features
Top Integrations
Frequently Asked Questions
Ratings
15 reviews
Source: GOOGLE
Checked April 2026
Pricing
Call volume limits may apply, verify with Sophiie
Sophiie charges approximately $300 AUD/month plus a one-time $400 setup fee. Pricing may vary, verify current rates at sophiie.ai. Early-stage product with evolving pricing.
Technical
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