Google Business Profile
Free Google listing that gets you on Maps and local search. If someone searches "plumber near me" and you're not here, you don't exist. Costs nothing, but you do need to keep it updated with photos and reviews.
Starting from
Quote
Free trial
No
Free plan
Yes
Overall rating
4.6/5 (2,400)
“Free and essential for showing up in local search, every trade business should have one. Just know that setting it up is only the start; you need to keep posting updates and responding to reviews for it to actually work.”
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Overview
Google Business Profile (formerly Google My Business) is a free listing that makes your trade business appear on Google Maps and in local search results. When someone searches "electrician near me" or "plumber Sydney inner west," the businesses that appear in the map pack at the top of the results are Google Business Profiles. If you don't have one, or yours isn't optimised, you're invisible to the majority of local customers searching for trades.
Why this is non-negotiable: Over 80% of consumers search online before contacting a trade business. Google Business Profile is where they find you, read your reviews, see your photos, and tap to call. It costs nothing. There is no reason not to have a complete, optimised profile.
What a great profile looks like: Complete business information (address, service area, hours, phone). Your correct trade categories selected. 20+ genuine customer photos of completed work. 10+ Google reviews with responses from the business owner. Regular posts showing recent jobs (even once a month makes a difference). A clear, keyword-rich business description.
Common mistakes tradies make: - Not claiming the profile at all (someone else may have created a listing for your ABN) - Leaving the profile incomplete: no photos, no hours, no description - Not responding to reviews (Google rewards businesses that engage) - Choosing the wrong primary category (this significantly affects which searches you appear for) - Not adding service areas if you don't have a shopfront
The reviews strategy: Reviews are the single biggest ranking factor for local search. Ask every happy customer to leave a Google review: a simple SMS link after job completion makes this easy. Businesses with 50+ reviews and a 4.5+ average dominate local search results.
Pros & Cons
What we like
- ✓Completely free: no subscription, no hidden costs, no paid tiers
- ✓Directly controls whether you appear in 'tradie near me' searches on Google
- ✓Google reviews are the most trusted form of social proof for trade businesses
- ✓Insights show you how many calls, direction requests, and website clicks you're getting
- ✓Posts feature lets you showcase recent work for free, like a mini social media feed
Watch out for
- ✕Verification process can take days (postcard or video verification required)
- ✕Google can and does suspend profiles for guideline violations, sometimes incorrectly
- ✕Limited control over which searches trigger your listing, algorithm-driven
- ✕Competitors can suggest edits to your listing (you need to monitor and reject incorrect changes)
- ✕Support is notoriously difficult to reach when issues arise
Best for
Every trade business in Australia, without exception. Sole traders, small teams, and large operations all benefit equally. This is a baseline, not an optional extra.
Not ideal for
No one. If you have a trade business and serve local customers, you need this. The only scenario where it's less relevant is if you exclusively do B2B subcontracting with no direct consumer work.
Key Features
Top Integrations
Frequently Asked Questions
Ratings
2,400 reviews
Source: Capterra
Checked April 2026
Pricing
No limits
Google Business Profile is entirely free. There are no paid tiers. Google Ads (a separate product) can boost your listing's visibility for an additional cost.
Technical
Getting your marketing sorted?
We build websites for trade and service businesses. Fixed price, no lock-in.
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