Make
Visual automation platform that connects your apps and triggers actions between them. Handles complex workflows better than Zapier and costs less at volume, but the learning curve is steeper.
Starting from
Quote
Free trial
No
Free plan
Yes
Overall rating
4.8/5 (1,100)
“More capable than Zapier for complex automations and cheaper at volume, but the learning curve is real, and you need your other tools sorted first.”
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Overview
Make (formerly Integromat) is a visual automation platform that connects your existing software tools and triggers actions automatically when things happen. For trade businesses, the most common use cases are: sending a follow-up SMS when a new quote is viewed, creating a job in your scheduling tool when a customer books online, or requesting a Google review 48 hours after an invoice is marked paid.
Make vs Zapier: Make is generally more powerful. It handles multi-step, conditional logic and data transformation better, and is more cost-effective at high automation volumes. Zapier is simpler to set up and has broader app support. Most serious automation setups use Make.
What it requires: Make is a plumbing layer. It connects other tools, but you need those tools already in place. It's not something you'd install first. It typically comes into play once you have your job management, CRM, and accounting tools in place and want to make them talk to each other automatically.
The visual scenario builder is genuinely easy to use once you understand the model, most non-technical users can build simple automations within an afternoon. Complex multi-step workflows benefit from implementation support.
Pros & Cons
What we like
- ✓Free plan is genuinely functional. You can build and test before paying anything
- ✓Visual builder makes complex workflows understandable, not just buildable
- ✓Significantly more cost-effective than Zapier at meaningful volumes
- ✓Handles conditional logic and data transformation that Zapier can't
- ✓2,000+ integrations cover virtually every tool a trade business uses
Watch out for
- ✕Learning curve is steeper than Zapier, takes a few hours to understand the model
- ✕Error messages can be cryptic for non-technical users
- ✕Documentation is good but the community is smaller than Zapier's
Best for
Trade businesses ready to automate their lead follow-up, review requests, and cross-tool data flows, especially those using GoHighLevel, Tradify, or ServiceM8.
Not ideal for
Businesses that haven't yet got their core tools (job management, CRM, accounting) in place, automation amplifies your system, not replaces it.
Key Features
Top Integrations
Frequently Asked Questions
Ratings
1,100 reviews
Source: G2
Checked April 2026
Pricing
1,000 ops/month, 2 active scenarios
10,000 ops/month
150,000 ops/month
Make pricing is in USD, converted to approximate AUD. Operations are consumed per action executed in an automation. Verify current plans at make.com/pricing.
Technical
Getting your marketing sorted?
We build websites for trade and service businesses. Fixed price, no lock-in.
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We build websites for trade and service businesses. Fixed price, no lock-in.